consultorÃa y desarrollo Â· SEO posicionamiento web mÃ³vil Â· redes sociales Â· vÃdeo corporativo

Web optimisation limits

Sometimes, pressure to get top search engine ranking makes us forget about the real Website objective: to get qualified traffic. Getting top search engine ranking is not an objective in itself, but a means to get traffic susceptible of becoming clients of our Websites. For this reason, when it comes to optimising our Website search engine ranking, we must be aware of the limits we should not exceed.

Advertising Campaigns in Internet

Un diseño atractivo no sirve de nada si sus clientes potenciales no saben que existe.

SEO – Search Engine Optimisation

Information architecture

When used effectively, Internet is the most powerful marketing tool. In order to meet our goals, we need to satisfy the users' expectations: the information should reach its target audience in the proper context, and in a timely and non-intrusive manner.

The key to success is the integration of strategy, design and technology by the use of people-oriented marketing techniques.

At Emoticon, we plan, design and build up sites, adapting them to the ever-changing search engine strategies.

e-Marketing

We help our clients to plan their search engine ranking to maximise their investment return.

We manage Internet advertising campaigns aimed at achieving success: we work to make our clients' sites meet their goals and stand out from their competitors.
e-Marketing priority consists in turning users into new contacts, and making clients loyal.

Strategic decisions

Result analysis enables us to get data that becomes a valuable decision-making tool.

We analyse your performance indicators: percentage of satisfactory results within the internal product search engine, percentage of queries solved in the support section, participation and traffic in each section, percentage of products added to the shopping cart, quantity of purchases concluded successfully, visitors' product ranking, recommendations of the Website to other users, contacts made, etc.

In view of these indicators, we set up a periodical follow-up process that enables your company to define actions to be taken for improvement, and to identify, through subsequent measurements, whether such actions have succeeded in applying, if necessary, corrective measures.

Traffic analysis methods, increasingly sophisticated, allow for the collection of valuable data for your marketing decisions , not only regarding your online presence, but also your traditional activities.

Get more information on Google advertising

Related documents: Brief Guide for Our Future Clients, pdf document in spanish

Atajos de teclado

Para facilitarte la navegación a través de las páginas de EMOTICON, hemos definido los atajos de teclado para los enlaces. En la mayoría de los casos, podrás apreciar que la letra asociada a la tecla de acceso aparece subrayada en el propio enlace. Además, podrás navegar entre los diferentes enlaces utilizando el tabulador.

Nota: Las teclas definidas van combinadas con la tecla Alt y funcionan tanto con los navegadores Mozilla/ Firefox como con el navegador Internet Explorer , con Tecla+INTRO.. Para el navegador Opera los atajos de teclado son SHIFT + ESC + Tecla.

Los atajos de teclado más comunes definidos son los siguientes:

Alt+s Our services
Alt+c Our clients
Alt+e About us
Alt+p Publications
Alt+u Usability
Alt+a Accesibility
Alt+m SEO Marketing
Alt+h Request a proposal

Alt+0 Home
Alt+1 Accesibility
Alt+2 Site map
Alt+3 Location
Alt+4 Contact
Alt+5 SEO Marketing - Google

Emoticon se ha guiado por las recomendaciones descritas por la WAI (Web Accessibility Iniciative), asociación internacional que vela por que ningún colectivo sufra discriminaciones en Internet para asegurar el cumplimiento del máximo nivel - triple A (AAA) - en todas sus páginas.