our services

We are the Internet solutions providers

Our specialty: "turnkey" solutions

Emoticon "turnkey" service includes all the Web project phases, providing our clients with the necessary professionals and experts to obtain a top-quality product according to the assigned resources. The main phases of our "turnkey" service are: analysis of requirements, development project organisation, technical resources assignation, design, execution and start-up.

We analyse our clients’ Internet needs, their project technical requirements and, finally, we develop new Websites or redesign the existing ones. Furthermore, Emoticon constantly follows up the productions and solutions introduced in the sites by us or by third parties, and provides functional optimisation and Constant Maintenance..

Our Web projects, either “turnkey” or associated to a specific point in the life cycle, are necessarily scalable, usable and accessible, and use XHTML and CSS standards for the information structure and organisation, as well as for an excellent visual presentation.

Consultancy

Consultoría de usabilidad y rediseño funcional y gráfico. (ampliar información)
Consultoría de accesibilidad web y rediseño e implementación accesible.(ampliar información)
Desarrollo y gestión de campañas de marketing en internet (ampliar información)

Solutions

Design

Development of Internet and Intranet applications, back-office systems and tailored software.
Portals, corporate Websites, online shopping, online press.
Multimedia: interactive CD's /DVD's.

Technical solutions

Systems

Our systems services range from strategic approach definition, planning, and acquisition, up to systems and solutions installation and integration, together with our security audit services and our audit and integration services for the selected platforms.

We manage application, mail, and back-up servers. We provide systems engineering or simple network management and control, as well as effective e-mail solutions.

Other solutions

Information architecture

Content is our working foundation, thus we assess its suitability for the established objectives and strategies, its usefulness to the new users and its capacity to keep long-term relationships with them.

We also take care of its optimisation to achieve high search-engine ranking.

We organise and organise text contents in a customised way based on the documents and, of course, the ideas provided by our clients.

We do not manage automatic transfer of information from other site sources, unless usability circumstances call for it.

Newsletters

We make advertising campaigns through our clients' e-mail lists.

This service cost is lower than any other type of traditional promotional campaign. Results measurement is exact and allows for varying the creativity and method to get the best investment return.

However, we are against spam or unsolicited mail; thus we only use our campaign method with clients who guarantee the addressees' authorisation through accepted address collecting methods.

Translation and localisation

Among our collaborators and clients are the best online translation agencies. We certainly conjugate our own legal, consecutive and simultaneous translation capabilities with up-to-the-minute MT-related technologies.

A localised Website improves interaction with clients, approaches cultural differences among countries and enhances its international competitiveness.

Website localisation is a delicate and complex operation that involves various skills and requires experience in the coordination of all job stages. Converting the text to the target language is not enough; success of a Website translated into a different language depends on several factors:

Contents must be adapted to the linguistic and cultural systems of the target language.
Communication tone must adjust to the target market technical standards and style requirements.
Graphic components must undergo all the transformations necessary to cover the linguistic and cultural communication requirements.
Any component involving programming (JavaScript, PHP, Perl, ASP, databases, etc.) must be adapted and be consistent with the final product.
The page format must be compatible with the original graphic structure, while considering search-engine and directory ranking demands.

The exhaustive consultancy processes at EMOTICON aim at creating ideal multilingual Websites. We provide advice and suggestions to our clients in order to best adapt or re-design content, slogans, colour combinations or images.

SEO (Search Engine Optimisation) solutions

e-Marketing

Building an effective Website requires planning. In order to achieve the established goals, it is necessary to meet the users' expectations. A proper architecture is crucial to attract users and meet their needs. However, an attractive design is of no use if the site potential users do not know about its existence. The key to success is the integration of strategy, design and technology by the use of people-oriented marketing techniques .

Strategic Internet Marketing Consultancy

We help you plan your search engine ranking in order to maximise your project performance. Our working methodology is based on optimising Website profitability as final users' needs are satisfied. When used effectively, Internet is the most powerful marketing tool; it helps to reach target audiences in the proper context, and in a timely and non-intrusive manner.

Get more information on Google advertising..

Related documents: Brief Guide for Our Future Clients. (in spanish).